How it works
You're not short of creative. You're short of a reason to choose.
Every brand we look at has made plenty of ads. What's missing is a read on which variable actually moved delivery — and which one has never been tested at all.
Read
We pull every live video ad you run and break each one down: hook, talent, offer, structure, length, and how long it has survived.
Map
We plot the library by structure and rank it by delivery. Ads launched the same day are a natural experiment — same age, same runway, different results.
Name the gap
You get one specific test: which ad to re-cut, what to change, and what the result will tell you. Not a deck of forty ideas.
From a sample teardown
Same launch day. Same runway. Twelve places apart.
| Ad A | Ad B | |
|---|---|---|
| Opening line | Names a specific problem | Generic promise |
| Offer on screen | Whole video | None |
| Production | Rougher | Better |
| Delivery rank | #2 | #14 |
It isn't production — B is the better-made ad. So it's the offer or the hook. One re-cut of B, from existing footage, tells you which.
Illustrative example based on a real teardown; brand and figures changed.
Two halves of the picture
We find the gap. Your numbers prove it.
What we read
- Which ads get the most delivery
- Hook, offer, talent, structure and length
- How long each ad survives
- Copy you've stopped testing
What you add
- Spend, CPA and ROAS
- Margin — so we never scale a discount that loses money
- Ads you've already switched off
Delivery shows us where to look. Your numbers show what sells. Together, they get you to the ad that works.
Free teardown
Send us your brand. We'll send back the ad to make next.
Read by hand, so it takes a few days. If there isn't enough in your library to say something specific, we'll tell you that instead of padding it.
Or email directly: hello@advinci.studio